Audience research - British social grading scales

Social Grade	Description	% HRP population (UK)
AB	Higher & intermediate managerial, administrative, professional occupations	22.17
C1	Supervisory, clerical & junior managerial, administrative, professional occupations	30.84
C2	Skilled manual occupations	20.94
DE	Semi-skilled & unskilled manual occupations, Unemployed and lowest grade occupations	26.05

This social grading scale will help me with my decision in choosing a target audience. This is because I can get a good idea of the type of lifestyle the target audience have. The percentages on the right hand side will help me with seeing the amount of people that are in each group and seeing how this links to their job and income. This will give me an idea of their lifestyle and the type of things they are interested in. On the Isle of Wight, there isn't many people in the group 'AB' so I can target my magazine to the other groups to get a wider target audience. Institutions of music magazines will have to take this into consideration when making a magazine, this will help them with everything they chose to include and how it relates to the genre they have chosen, for example choosing specific colours that have a particular message. Different music genres have different target audiences, for example the music genre grime has a stereotyped audience of  teens/early twenties, chavs, wear tracksuits, black ethnicity, male, this would probably be located in the 'DE' so the institutions who design the magazines will consider all the things they need to include to hope to appeal to the particular music genre.