Tuesday, 18 October 2016

Abraham Maslow- The hierarchy of need




Image result for hierarchy of needs
The hierarchy of needs was created by Abraham Maslow, who was a psychologist, in 1943. I learnt how all of these are closely linked to media and examples of each stage being linked. At the bottom of the pyramid, there is Physiological needs, this is things like food, water warmth and rest, which is labelled under the 'basic needs' section, an example of when this is in the media is things like food bank posters which would help people achieve this need. The second one is Safety needs, this is things like safety and security, which is also labelled under  'basic needs', an example of this is house adverts either outside estate agents or in newspapers. The third one is Belongingness and love needs, this is intimate relationships and friends,this is in the section 'psychological needs' examples of where this comes into media is online dating to get a relationship and social media to connect with old friends and meet new ones. The fourth one is Esteem needs, this is prestige and a feeling of accomplishment, which is also under 'psychological needs', an example of this is also social media and radios where your accomplishment is shown to others and makes you feel better about yourself. The last one is Self-actualisation, this is under 'self-fulfilment needs'  which is achieving life's goal and an example of this is on the internet like on things like Thomas Cook if your goal is to go travelling, but this could differ a lot because obviously everyone's goals are different. All these needs are linked because to achieve one thing you need the needs from another level of the hierarchy, for example, to go travelling to achieve life's goal, you need the basic needs like food, water and safety.    

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